This project is intended to provide current material for class discussion and review. This material
must relate to your Course Project subject. To receive full credit for this requirement, submit the
In the News during Week 5. The project may draw on items from the online environmentâ€”
newspapers, magazines, and websitesâ€”to provide current (i.e., within the last year) examples of
course-related topics (i.e., business strategy from this week’s reading assignment). Relevance and
probable interest to the class are especially welcome. These items should be accompanied by a
one- to two-page report (using bullet points). Be sure to use specific course concepts from the
readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive Advantage-Porterâ€™s Generic
Strategies (page 162), The Experience Curve (page 165), Industry Life Cycle Stages (pages 187â€“
189), Turnaround Strategies (pages 193â€“195), Vertical Integration (pages 210â€“214), Portfolio
Management and the BCG Matrix (pages 216â€“226), Strategic Alliances and Joint Ventures
(pages 226â€“228), Competitive Dynamics (pages 299â€“306), Culture (pages 322â€“330), and
Organization Structure (pages 357â€“385).
Be sure you include the news article or a summary, as well as the one- to two-page report using
bullet points that fully addresses the following points in this order.
my company is on Starbucks and would like to use the competitive advantage porter generic strageties
im not sure how to do this.