1. How important do you feel the use of certain colors in a brand logo, advertisement, or packaging of a product is? Give examples and an explanation why you answered this way?
2. Do you feel that a company/organization should be allowed to “Own” a color?
3. What tool does a company use to own or claim the use of a color?
4. Using the company in your specific IMC project how do the colors they use help brand them, entice customers to use the products, and reach their target market? If you say their colors are not effective please explain why.