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TOPIC: Ikea Case
TYPE: Case Study
: 28.03.2017 00:00
Step 1: Read the attached pdf entitled 2014 Case Study Introduction for an understanding and introduction to what a case study analysis is and how you should outline your analysis paper. Step 2: Choose 1 of the attached case studies to read and complete your case study analysis on. Step 3: Read the case carefully (possibly need to read more than once) Step 4: Follow steps 2-5 from the 2014 Case Study Introduction file. Step 5: Write up your results into your case study analysis paper that you will submit for grading. Add a summary to the end of your paper using the tips from the 2014 Case Study introduction file. Additional Notes: â€¢Students should use the text as well as other sources (books, journal articles, etc), in order to write the paper. â€¢Students should not rely on websites or encyclopedias (including online encyclopedias like Wikipedia) for references (use peer reviewed sources). â€¢The paper should be 6 to 8 written pages (double spaced, 1 inch margins, times roman 12 point font) and have reference page(s) â€“ although these pages are not counted in the required length. â€¢You should use APA formatting. â€¢With this being a short paper, there is no need for an abstract or a table of contents. â€¢Papers should be formal papers written in the third person. Case Study Introduction An Introduction to Case Analysis Dr. Michael Scharff Material provided by HBS Putting your cases on the markâ€¦ CASES -Background Cases generally have multiple meanings and thus can illicit strong debate The case method is an approach to learning that encourages students to extract useful lessons from the experiences of others (cases). Generally there is not one â€œrightâ€ answer. Professors are less interested in your position than how you â€œprove itâ€. Requires students to take responsibility for their proposal. General Steps to Case Analysis Read the Case Identify problem/issues Perform analysis Develop COA Make a Recommendation(s) Step 2 â€“Identify Problems/Issues May involve dissecting the situation to really find the root cause(s) of the problem Sometimes the case just describes the situation and you have to determine the problem. The individuals may have an awareness of the problem but other times none at all It may be helpful to actually write out the problem statement (however this may change as you continue your analysis Step 2 â€“continued Often begins with attempting to answer assignment questions These may/should lead you to other questions/issues/ themes/problems Discuss these with your team as additional issues/problems may emerge. May cause you to reread or take additional notes on the case Step 3 â€“Perform your Analysis This step will vary significantly depending on the case and course. Must look at how you will evaluate the case. What are the strengths and weaknesses? May include conducting external research â€“add to the information you already have. Could include financial analysis/ratio May need to determine which quantitative evidence is most important May include combining seemingly unrelated facts in different parts of the case. Step 4 â€“Develop Courses of Action Should only include courses of action that are viable. Best to include short, medium and long term strategies Action plans should include all resources (plant & equipment, R&D, employees, training, marketing, etc) Step 5 â€“Make a recommendation Determine which course of action you are going to recommend You must support your recommendation. This should include both costs ($ and risks) and potential benefits Look into the weaknesses of your recommendation. All recommendations have weaknesses, you should be the one that recognizes it, not the professor or your peers. Summary When writing a response to a case, most professors do not want a lengthy case summary! Commit to a course of action! Donâ€™t attempt to â€œhedge your betsâ€ while bringing up all possible solutions as this generally makes for a much weaker response. The â€œall of the aboveâ€ answer is generally not a good one or one that may be achievable. Ikea case need to be emailed to you.
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