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TOPIC: International Marketing Plan
: 09.05.2017 13:00
Assignment Remit As a Marketing manager, you are required to produce an International Marketing Plan for an organisation/brand entering a country. The plan must include a market audit and competitive analysis as well as a comprehensive marketing plan. The brand/organisation and the host market chosen must be the same as the ones you have chosen for your seminar. Module Learning Outcomes: 2 Analyse the influence of the international environment on international marketing strategies 3. Analyse the effect of internationalisation on the implementation of the marketing mix (Chosen organisation Sears) (Host Market Indonesia) 2500 words report + Appendices and there is a specific guideline the writer must follow for this specific project
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