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TOPIC: Strategic Brand Management
TYPE: Essay (any type)
: 12.03.2017 01:04
Essay topic 3: The interplay between culture and branding has attracted interest from both academics and brand strategists. Critically discuss how culture may have an impact on the development of brand identity and how branding practice may exert influence on culture ————– You are free to structure your essay in a way that you feel is appropriate.Your essay should contain an appropriate number and diverse selection of relevant references from the following print and online sources: academic journals and books; trade journals and news media; and corporate websites. You should make good use of the course material provided; and take advantage of classroom sessions, to deepen your conceptual understanding, and begin to practise your argument building. The focus of this essay and the associated technical terms used have to fit squarely in the field of branding. There should be clear evidence of the author’s own applied critical thinking – demonstrated through attempts to highlight, group, and synthesise convergent and divergent: theories and models; published data and findings; industry and academic opinions; and case examples.
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