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TOPIC: Zukin-Point of Purchase
TYPE: Essay (any type)
: 21.04.2017 07:49
To apply Zukinâ€™s argument (Point of Purchase) about shopping habits and the economic structures they create as having been shaped by our cultural ideals and values. More specifically, she points to how cultural ideals and values are used by stores to create particular kinds of lifestyles, particular sense of self and how they contribute to class status and class differences. You must read the assigned chapters in Zukin, as well as, listen carefully to course material on Bourdieu. You are to pick a retail store in Houston and do a cultural analysis using Zukinâ€™s arguments. â€¢ Ideally, visit the store and explore their website â€¢ Using Zukin as an example, do a cultural analysis of the store making sure that you explore how the store perpetuates certain values, ideas of self, lifestyles, status, economic classes, or ethnic/racial/gender differences, etc. What symbols are used and what meanings are created and maintained? â€¢ A small section of your paper (no more than a large paragraph or a page) should reflect the history of the store and what other companies they are related to (or owned by). â€¢ For your cultural analysis, you must bring in enough concrete examples from either the store or the website to support your arguments/analysis. â€¢ Your paper must be 1200-1400 words (around 4 pages), double spaced, one inch margin, 12 point font â€¢ You must have at least 3 citations: 1 citation from Zukin, 1 citation from any of our other course readings, 1 from another source that we did not read in class (it can be a journal article, a newspaper article, etc.). Also, do not forget to cite the website if you use a website. That would be a forth citation. Use proper ASA format for these citations. â€¢ There must be a reference page at the end which will include your citation references. Use proper ASA format for the references. So, you will need to have at least 3 different references ( 4 if you are using the storeâ€™s website). â€¢ You must proofread and spell check
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