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marketing project and need a sample draft to help me learn.
You will conduct a literature review on your topic which includes a minimum of eight scholarly resources for the project. In order to achieve a final list of eight scholarly sources in your paper, consider researching at least twenty to thirty relevant articles.
Additionally, you will answer the following question
How organizational theories improve operations?
Be sure to carefully consider your research question. Reflect on further defining your research problem (the problem you identified in your selected company.) As well, consider as a part of answering the question, whatever preliminary suggestions that seem relevant as solutions to your stated research question.
This section should be 3 to 5 pages. Please use APA format when writing this assignment.
Requirements: 3 pages
Learning experiences impacted by the organizational culture quiz.
An organization's culture plays an integral role in guiding, shaping, and influencing the behaviour of the employees and the stakeholders. Developing corporate culture is a conscious decision that an organization should prepare adequately. The organizational quiz provides fundamental insights into the components of a viable organizational culture. For instance, the second question asks whether my organization's core values influence the firm's decisions. This question prompts the reasoning that core values intersect within the company's culture. Therefore, culture influences the decision-making process in a firm.
Starbucks has consistently promoted a culture of inclusion and diversity. The company appreciates the cultural dimensions of people and encourages its employees to treat all people the same. As a result, Starbucks has penetrated market niches across the globe since customers feel a sense of belonging while at the company's premises.
The quiz paints a picture of the kind of culture that a successful organization should embrace. For example, the question of whether the organization can fire, or hire based on core values ascertains that corporate culture is so instrumental that stakeholders should communicate their ideologies, values, and beliefs to the employees before the hiring process and during their tenure at the company. Starbucks is a classic example since the company emphasizes core values such as equality, respect, quality services, products, and warmth.
The quiz results reflect how employees and stakeholders should socialize, work, and meet the company's goals. As such, the existing corporate culture can produce either a negative or positive workplace environment. A culture that nurtures self-drive, respect, and determination promotes improved employee performance and productivity. In such a culture, employees remain motivated and can work with minimal supervision.
However, an organizational culture that tolerates indiscipline, disrespect, and hostility is a den of disorder. Low productivity and high turnover rate. Consequently, such a culture is detrimental to the company's growth since it compromises the value of hard work and commitment in the workplace.
An ideal culture for rapid change is adhocracy. Adhocracy is a type of organizational culture that encourages creativity and innovation in the workplace. In this culture, the organization's leadership creates an enabling culture for employees to develop new ideas. I believe adhocracy is the most appropriate culture for encouraging employee participation, teamwork, and engagement. Such traits encourage productivity, thus encouraging the success of the firm.
How continuous improvement is impacting Starbucks in relation to the merger of lean and six sigma models.
Starbucks has recently increased its business and strengthened its position as a leader in the coffee and snack sectors. Due to the shifting interests and preferences of clients, this delicate business demands ongoing development. As a result, ongoing retail improvements have increased consumer satisfaction through the provision of high-quality service. The lean process seeks to produce high-value goods and services by minimizing waste and maximizing workflow (Kutbi, 2014). Starbucks would start the lean process by performing a system assessment and review to identify any gaps and potential solutions for the problems that have been discovered. The lean process aims for a seamless workflow by removing any obstacles that can prevent the adequate provision of services and products.
The six sigma method strives to increase performance by decreasing process variation (Fitriaty, 2019). Process variation in a company such as Starbucks may emanate from poor service, low-quality products, and negative customer reviews. The six sigma model can be used to reduce such instances by promoting efficiency in the workplace.
References
Fitriaty, S. (2019). Monthly active user improvement in social media mobile phone application: the six sigma approach. Sebelas Maret Business Review, 4(2), 102-113.
Kutbi, J. (2014). Fit enterprises: novel fitness indices for continuous improvement (Doctoral dissertation, Cardiff University).
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